Felivaru to rebrand “Fasmeeru” canned tuna

MALE, September 5, 2010 (HNS) - Felivaru Fisheries Maldives plans to release canned tuna products under a different brand name.

General Manager Mohamed Waheed said all products being exported under “Fasmeeru” brand of Maldives Industrial Fisheries Company (MIFCO) would be rebranded to a name owned by the company. “Fasmeeru” was used while the company was under MIFCO.

“We are in the process of introducing a new brand. The last four months of every year is very prosperous. So we are trying to introduce the new brand then,” he said.

Waheed stressed that the production and exportation of fish products is still flawless, despite the change in the management.

“Usually we face small operational issues, such as the delays in acquiring the oil and water used in canned products,” he said.

While three containers have been exported since the new management took over the operations, prices will stay the same despite the rebranding, he added.

Last week the company introduced a new range of products based on local cuisines.

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