The Spice Girls were reunited on Tuesday for the launch of Viva Forever!, a West End musical inspired by the British group's chart-topping hits of the late 1990s.
Together for the first time since their 2008 reunion tour, Victoria Beckham, Geri Halliwell, Emma Bunton, Melanie Chisholm and Melanie Brown helped unveil the show at the central London hotel which featured in the video for the quintet's 1996 debut single Wannabe.
The show itself is due to open at the Piccadilly Theatre in London's West End on December 11.
It has been written by British comedian Jennifer Saunders and will be produced by Judy Craymer, the theatrical impresario behind the highly successful Abba musical Mamma Mia!
Echoing the story of the Spice Girls themselves, the production tells the tale of a girl and her friends who find overnight fame.
It will feature a number of songs recorded by the pop group during their heyday, including Two Become One and Spice Up Your Life.