Search performed by Edelman and published Thursday (January 21, 2021) by the digital newspaper Axios shows that 46% of Americans trust traditional media. This is the first time in the historic series (started in 2012) that the rate is below 50%. The confidence of American citizens in social networks is 27%.
“It’s the age of information failure”Edelman CEO Richard Edelman said in a statement.
“We have been deceived by officials and media sources are seen as politicized and biased. The result is a lack of quality information and an increase in divisions. “
For 56% of those polled, journalists try to confuse people and 58% believe that media companies are more concerned with supporting an ideology or a politician than with informing the public.
In a second phase of the study, carried out after the November elections in the United States, figures show that 57% of Americans who say they are Democrats say they trust the media. Among Republicans, the rate is only 18%.
These figures are close to those observed in 27 countries included in the Edelman survey, which indicates that lack of trust in the media is not a phenomenon exclusive to the United States.
Among the countries studied, trust in the media was highest in Indonesia and China, and lowest in Russia and Japan.