Javed Sheikh and daughters: The norm breaking sign board in Kashmir is an ‘ode to women’


While strolling down the hustling and bustling streets of the country, we have witnessed life-measurement signboards of organizations screaming the names of the operator and the sons hoarded exterior on display. ‘Sons’ and ‘brothers’ – utilization of these suffixes have been an age-aged tradition, made use of majorly to assert that a distinct enterprise is ‘established’ or affirms home ownership. 

Having said that, amid the fast paced streets of Srinagar’s Lal Chowk, a norm shattering signboard which reads ‘Javed Sheikh & daughters’ has surfaced on social media.

Image credits: Raihana Maqbool

Javed Sheikh & daughters: The norm shattering signboard

Tucked in the slender streets of the wholesale sector of Koker Bazaar, Maisuma consisting of shops mainly Kirana outlets, this signboard is hoarded on an old brick making. The ‘Javed Sheikh and daughters’ signboard has garnered a great amount of money of appreciation from netizens not just in India but throughout the border, far too.

When enterprise in the state are frequently named soon after sons, this merchant’s shop proudly displays ‘Javed Sheikh & daughters’. Normally missed out by passersby, the photograph of the signboard board was captured and shared at first by Raihana Maqbool, a journalist primarily based out of Kashmir.

‘Make this a norm not an exception’: Signboard sparks discussion 

The billboard is one particular these kinds of instance of breaking gender stereotype in a society that passes on the household name, small business directly to the sons, nevertheless deserving the daughter could be.  ‘Salute to the father’ and other reviews started off flooding social media lauding the owner for giving his daughters the owing credit they deserved placing an case in point to make this a norm, not an exception. 

The signboard has now sparked a conversation on social media where by netizens are talking about how women are equally the rightful proprietors of family members corporations and qualities. Some ended up of the opinion that this signboard speaks volumes on how females will need not be empowered as they previously are, it is the society that needs to reform. 

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