The $100 Advert-No cost Kobo Nia Could Be Your Ticket to Ditching the Kindle

The $100 Ad-Free Kobo Nia Could Be Your Ticket to Ditching the Kindle

Illustration for article titled The $100 Ad-Free Kobo Nia Could Be Your Ticket to Ditching the Kindle

Photo: Andrew Liszewski (Gizmodo

If you’re in the current market to get an ereader in North America, Amazon’s Kindle and Rakuten’s Kobo are really the only two choices if you want accessibility to a well-stocked e-book retailer. Currently the latter disclosed its alternate to the latest most affordable Kindle product with the new $100 Kobo Nia, which contains a significant-res display, a backlight, and no adverts on the lock display screen.

The most affordable Kindle you can at present buy will established you back $90 if you’re Okay with Amazon’s Special Offers feature, which displays ads and sponsored messages on your device’s lock screen whenever it’s in sleep mode. They’re mostly unobtrusive and easy to ignore, but if you’d rather not have Amazon nagging you to buy things while you’re trying to relax with a book, you can buy a Kindle without ads for $20 more.

The new Kobo Nia isn’t subsidized by ads, aside from book suggestions in its online store, which makes it competitive with Amazon’s cheapest ad-free Kindle for $10 less. The device is clearly Rakuten’s attempt to steal potential new customers away from Amazon. If you don’t already have a huge library of Kindle books, it’s a solid choice if you’re just getting started with ereaders, or already have a collection of ebooks in PDF or EPUB formats.

The new Kobo Nia (top) is slightly taller and thicker than the Kobo Clara HD (bottom) but the size differences are negligible.

The new Kobo Nia (top) is slightly taller and thicker than the Kobo Clara HD (bottom) but the size differences are negligible.
Photo: Andrew Liszewski (Gizmodo

Not only is the new Nia competing with the cheapest Amazon Kindle, it’s also competing with Rakuten’s Kobo Clara HD, which offers a few compelling upgrades for just $20 more. With a passing glance it’s hard to tell the Nia and Clara HD apart, aside from cosmetic finishes. But the Nia is slightly taller than the Clara HD, slightly thicker, six grams heavier, and the microUSB charging and sync port (we seriously need everyone on board the USB-C train already) has been repositioned on the bottom of the device.

The differences between the Kobo Nia’s (left) 212 ppi screen and the Kobo Clara HD’s (right) 300 ppi screen are very noticeable up close, but less so at a comfortable reading distance.

The differences between the Kobo Nia’s (left) 212 ppi screen and the Kobo Clara HD’s (right) 300 ppi screen are very noticeable up close, but less so at a comfortable reading distance.
Photo: Andrew Liszewski (Gizmodo

The differences between the Kobo Nia and Clara HD are more apparent when you power on the ereaders and place them side by side. The Clara HD boasts E Ink’s current top-of-the-line, 6-inch Carta epaper display with a 300 pixel-per-inch (ppi) resolution, whereas the Nia uses the same 212 ppi screen that Rakuten used in the Kobo Aura 2 that was discontinued earlier this year. But both offer better resolution than the entry-level Kindle, which has a 167 ppi screen res.

If you zoom in close, there’s definitely a noticeable difference between how smooth letters and fine lines appear on the Clara HD’s screen versus the Nia’s, but at a comfortable reading distance I found those differences mostly negligible unless you’re really looking for them.

The biggest reason to splurge $20 for the Kobo Clara HD is its backlight, which allows for color temperature adjustments at night, shifting warmer to help calm your brain.

The biggest reason to splurge $20 for the Kobo Clara HD is its backlight, which allows for color temperature adjustments at night, shifting warmer to help calm your brain.
Photo: Andrew Liszewski (Gizmodo

If there’s one feature that makes the Kobo Clara HD worth spending an extra $20 on over the new Kobo Nia, it’s the screen’s ability to adjust the color temperature of its lighting. By now, every smartphone and tablet maker has added automatic adjustment features that tint a screen towards warmer hues in the evening as cooler blue light has been found to increase wakefulness when you’re supposed to be transitioning toward sleep. The lighting for the Kobo Nia’s screen is excellent, and at max brightness it’s even slightly brighter than what the Clara HD can offer, but it’s limited to a very cool shade of white. The Kobo Clara HD’s lighting can be shifted to much warmer shades, which is more pleasant to read in the dark, and, at least in theory, improves your chances of drifting off once you put your book away.

If you are only just obtaining started out with ereaders, the new Kobo Nia is a sound place to begin. The Rakuten on line e-book retail store far more or less matches what is provided by Amazon when it arrives to key e book releases, but you are going to want to take a minute or two to confirm that your most loved authors are available on the platform. If you favor to deliver your own ebooks, on the other hand, the Kobo has long made available help for a broader variety of file formats compared to the comparatively locked-down Kindle.

But with the Nia’s $100 launch price tag, you are almost certainly far better off expending an added $20 for the Kobo Clara High definition, which gets you a a bit better screen, a lot superior lights, and an optional scenario that can double as a fingers-absolutely free stand. But as we get nearer to the holidays, there’s small question the Nia will be the very first Kobo machine in Rakuten’s latest lineup to be discounted, and if the business knocks it down by even $20, it will be a compelling option to the lowest priced Kindle and the pricier Kobos.

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About the Author: Nathaniel Marrow

Explorer. Entrepreneur. Devoted coffee enthusiast. Avid bacon geek. Lifelong internet nerd.

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