Trump, Marketing campaign Flailing, Embarks on Another Media Blitz to ‘Control the Agenda’ in 2020. It Is not Working.

Trump, Campaign Flailing, Embarks on Another Media Blitz to ‘Control the Agenda’ in 2020. It Isn’t Working.

Starting off in the closing calendar year of previous specific counsel Robert Mueller’s investigation, President Donald Trump would periodically repeat to his personalized lawyer and political advocate Rudy Giuliani a key, 3-phrase phrase. “Command the agenda,” he’d privately convey to his legal professional, in accordance to a few folks who’ve read the president say this.

Trump would deploy the phrase exclusively when commenting on, and attaboying, Giuliani’s most current tv appearances, media hits that would at occasions transform comically combative, careen off the rails, and appear to be to develop greater public-relations complications than they ended up truly worth. No make a difference, the president usually encouraged. So normally, the stage wasn’t to keep the peace but to kick up dust, choose the battle to the media, and to try to power information shops to include and explore subjects on Trump’s terms, all in the hopes of swaying, or muddying, general public impression.

It’s one system that has served this president perfectly on and off, with perhaps the most significant payoff  the end result of the 2016 election. But the president’s favored media system of omnipresence does not usually spend off. It did not stop the Household from slipping to the Democrats in the 2018 midterms, and Trump and Giuliani’s devotion to the tactic arguably activated the chain response that led to the president getting impeached.

Specifically if Trump is in an electoral or political bind, as with the midterm elections, he will desire to his team that he get as quite a few interviewers into the Oval Office as attainable, and that as numerous of his “exclusives” on Television set and cable information get aired as rapidly as achievable. To Trump, virtually all of his political woes can be fastened if he can just command an ungodly amount of money of media awareness. He clings to this idea even when it is radically challenged, this sort of as previously this yr when his frequent presence at the White Home coronavirus briefings ravaged his poll numbers, led to senior aides begging him to end doing them, and at some point resulted in the president halting his appearances. 

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About the Author: Mortimer Nelson

Evil tv buff. Troublemaker. Coffee practitioner. Unapologetic problem solver. Bacon ninja. Thinker. Professional food enthusiast.

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