Women assist women of all ages in ‘Challenge Accepted’ photo marketing campaign on Instagram

Women support women in 'Challenge Accepted' photo campaign on Instagram

Actress Kerry Washington participates in the Obstacle Recognized Instagram pattern that celebrates females.

Kerry Washington/Instagram

If you’re on Instagram, you might have recognized your feed flooded with black and white illustrations or photos of gals, along with the hashtags #ChallengeAccepted and #WomenSupportingWomen. The viral campaign is a way for women to exhibit appreciation for other women of all ages who inspire and assist each and every other. 

Girls from all walks of lifetime — famed and not-so-well-known — are submitting selfies with positive affirmations about the worth of supporting and inspiring other girls. They are also nominating other ladies to do the very same on their individual Instagram accounts.

As a lot of as more than 3 million pictures have been posted with the #ChallengeAccepted or #WomenSupportingWomen hashtags.

“Enjoy this easy way to lift each and every other up. #challengeaccepted,” design Cindy Crawford posted an Instagram photograph of herself on walking along a seaside. “Thank you for nominating me @vanessabryant.”  

Here’s far more information and facts on the campaign and how you can take part.

“Obstacle Acknowledged. Cherishing, supporting and believing in ladies is a person of my biggest joys,” actress Clare Grant posted on her Instagram Monday. “Females loving me, supporting me, and being familiar with me is a single of my finest strengths. Large enjoy to the women of all ages who nominated me, all of whom I am enormously in awe of and influenced by.”

What is it?

The Challenge Recognized marketing campaign is a way for women to assist just one yet another and celebrate themselves. The obstacle consists of women of all ages submitting a black and white image of them selves, employing the hashtag #WomenSupportingWomen and like a thank you to the female who nominated them.

Ladies are then nominating a single woman (or far more) privately in their direct messages to put up their own black and white selfie, with a supporting remark or two about the significance of woman friendships and sisterhood.

“Be confident no make a difference how a great deal make-up you have on. You rock specifically the way you glance!” actress Felicia Day posted on her Instagram.

Why are females collaborating?

Girls are collaborating to present their appreciation for girls who have influenced them in their targets — individual and specialist — as effectively as to celebrate woman friends who have stood by their side or provided them assist when they needed it most. 

Although the concept of female empowerment looks like a favourable message, not all gals agree it is the finest way to inspire women to rejoice their achievements and address present-day difficulties. 

“I assume that if this ‘movement’ highlighted trans girls, or showcased feminine enterprises or accomplishments or ladies in historical past, it would make more sense,” podcaster Ali Segel explained to The New York Situations on Monday. “But the thought of this as a obstacle or result in is definitely missing on me.”

(Notice: Trans ladies, together with actress Candis Cayne, have also been collaborating in the obstacle on Instagram.)

“I just detest that gals want to feel empowered and the first factor they imagine of is selfies,” Segel tweeted.

Segel wasn’t by itself in her criticism of the problem.

“I never get this new ‘challenge’ either would not it be far more appropriate to rather put up function we have recently savored that was designed by other ladies? Guides, docs, journal content, magnificence goods, applications, charities, and so on.,” writer and digital producer Natalia Buia tweeted.

Who has performed it?

The diversity of females participating is impressive. Just in my individual Instagram feed, actresses, experts, activists, administrators, CEOs, coders, avid gamers and much more are sharing their appreciate for other girls who inspire them and keep them heading.

Celebs such as Ava DuVernay,  Demi LovatoHalle BerryJeri Ryan, Kerry Washington, Felicia Working day, Cindy Crawford, Jennifer Garner, Jamie ChungKristen Bell, Jessica AlbaTaraji P. Henson, Amber Midthunder, Marlee MatlinEva Longoria, and many far more are all publishing their pics to assist the campaign achieve momentum.

In this article are some of the lots of selfies currently being posted on Instagram: 

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About the Author: Chris Guerrero

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